Social Networking for Small Business

Four degrees of involvement every business should consider and take action on.

There has been a lot of hype about social media, advice running rampant. Much of it disseminated by "consultants" eager to get your business by ´helping´ you with social media campaigns etc... For most small business this is not a viable approach. In fact, we have seen little good information specifically catered to small business about how best for them to tackle the social networking world. This article is specifically aimed at providing advice for small business and non-profit organizations about social networking.

Social networking/media is huge - there is no denying this. However, just because it is so popular and timely doesn´t necessarily mean that you should focus your marketing efforts there, in fact it does not even mean you need to spend much time there at all. However every business should investigate it, consider their options, and then take at least some action.

This checklist gives you different "degrees" of action to take depending on what you intend to do in social media and how involved you want to get as a business.

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Social networking for small business

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