Innovative Web Design and Application Development

Search Engine Optimization

The first step in having an effective web site, is ensuring that people can find it. If your web site is not visible on the search engines and somewhere in the first few pages of results for the key phrases you want, then you have a serious problem that needs to be addressed. Thankfully, a well developed web site with appropriate content should do well in the search results.

Many web design firms advertise SEO (Search Engine Optimization) as an additional service for an inflated cost. At PawPrint we believe that a web site should be optimized for the search engines by design and not as an option. This is part of the reason we code all our sites by hand, and employ custom written algorithms that randomly rotate your keywords throughout the web site every time a page is loaded (not just in the meta tags - which are basically ignored by search engines now) This, combined with the fact that our sites are standards compliant, providing RDF and GIS data in the header, and provide modules specifically built to provide optimized content ensure search-engine friendly site. Add to that extensive consulting and training for the end-user, and free search engine submissions, to ensure your web site will achieve a top ranking.

When we build your web site there is no charge for this service as it is an integral part of creating a successful web site - which is our ultimate goal.

Content Is Key

Experience has taught us that trying to fight against the search engines is pointless. Cheating and using "black hat" tricks to try and sneak into a higher ranking is costly, only achieves short-term results, and can get you black listed. Effective search engine optimization (SEO) techniques work to meet the same goals as the search engine robots are looking for in the first place:
  • On-Topic Content
  • Error-Free Code
  • Fresh Content (updated frequently)
  • Well Organized
  • Logical Navigation & Links
  • No ´Black Hat´ or Tricks
The search engines are trying to provide the best possible web sites to their customers (the person searching) when they look for a specific topic (key-phrase)! If you become the best resource then the search engines will give your web site the best ranking.

Learn More about SEO

A significant part of what we do at is to take the time to ensure you know what you need to do to make the most of your web site. In general a web design firm can only do so much when it comes to creating optimized content, the best person to ensure that a well built web site continues to achieve a good ranking is you! has conducted several lectures on this topic at venues across North America and we have a detailed white-paper available for download that sums up the majority of our research and experience:

Download: Building Web Site SuccessBuilding Web Site Success
Building Web Site Success

Size: 1.39M

Need More Information?
Contact Us - we are always pleased to answer questions via email or telephone.

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