Search Engine Optimization

Many web design firms advertise SEO (Search Engine Optimization) as an additional service for an added cost. At PawPrint we believe that a web site should be optimized for search engines by design and not as an option. This is part of the reason we code all our sites by hand, and employ custom written code that randomly rotates your keywords throughout the web site every time a page is loaded (not just in the meta tags - which are generally ignored by search engines now) This, combined with the fact that our sites are standards compliant, providing RDF and GIS data in the header, extensive consulting and training for the end-user, and free search engine submissions, all ensure that sites achieve a top ranking.

For sites we manage we do not charge anything extra for this service as it is an integral part of creating a successful web site - which is our ultimate goal.

Content Is Key

Experience has taught us that trying to fight against the search engines is pointless. Cheating and using "black hat" tricks to try and sneak into a higher ranking is costly, only achieves short-term results, and can get you black listed. Effective search engine optimization (SEO) techniques work to achieve the same goals as the search engine robots:

On-Topic Content
Error-Free Code
Fresh Content
Well Organized
Logical Navigation & Links
No 'Black Hat' Tricks

Remember:
The search engines are trying to provide the best possible web sites to their customers when they search for a specific topic (key-phrase)! If you become the best resource then the search engines will give your web site the best ranking.

Learn More about SEO

A significant part of what we do at PawPrint.net is education. In general a web design firm can only do so much when it comes to creating optimized content, the best person to ensure that a well built web site continues to achieve a good ranking is the owner of the site! PawPrint.net has conducted several lectures on this topic at venues across North America and we have a detailed white-paper available for download that sums up the majority of our experience:

Download:

Building Web Site Success

View Online: Building Web Site Success

Need More Information?
Contact Us - we are always pleased to answer questions via email or telephone.